The Challenge
When I joined Gro, the studio already had something special—an intentional, welcoming in-person experience rooted in community. My role was to translate that same energy online, building a cohesive brand voice, weaving thoughtful storytelling, and creating visuals that mirrored what students felt the moment they stepped into the studio.
The Challenge
When I joined Gro, the studio already had something special—an intentional, welcoming in-person experience rooted in community. My role was to translate that same energy online, building a cohesive brand voice, weaving thoughtful storytelling, and creating visuals that mirrored what students felt the moment they stepped into the studio.
The Strategy
Visual and Content Refresh
I restructured the studio’s content approach, moving from scattered posts to a cohesive visual and narrative flow. Every piece of content was designed to reflect Gro’s core values of thoughtful movement, sustainability, and community.
Brand Guidelines and Voice
I created brand guidelines to define Gro’s tone, color palette, and content pillars. These served as a foundation for all communications, ensuring consistency across social media, email marketing, and in-studio collateral.
Social Media and Community Engagement
I manage Gro’s social presence on a weekly basis, creating content that blends class updates, instructor highlights, community moments, and wellness inspiration. The focus has been on building trust and conversation, not just visibility.
Newsletter and Email Marketing
I write and design Gro’s monthly newsletters and ongoing email campaigns. Each email is crafted to offer value, highlight upcoming events or classes, and keep students connected to their practice. The tone is warm, informative, and reflective of the studio’s mission.
Events and Brand Activations
I plan and support two or more events each month, ranging from pop-ups and themed classes to brand collaborations and student celebrations. These gatherings create additional opportunities for connection and continue to grow Gro’s presence within the local wellness scene.
The Strategy
Visual and Content Refresh
I restructured the studio’s content approach, moving from scattered posts to a cohesive visual and narrative flow. Every piece of content was designed to reflect Gro’s core values of thoughtful movement, sustainability, and community.
Brand Guidelines and Voice
I created brand guidelines to define Gro’s tone, color palette, and content pillars. These served as a foundation for all communications, ensuring consistency across social media, email marketing, and in-studio collateral.
Social Media and Community Engagement
I manage Gro’s social presence on a weekly basis, creating content that blends class updates, instructor highlights, community moments, and wellness inspiration. The focus has been on building trust and conversation, not just visibility.
Newsletter and Email Marketing
I write and design Gro’s monthly newsletters and ongoing email campaigns. Each email is crafted to offer value, highlight upcoming events or classes, and keep students connected to their practice. The tone is warm, informative, and reflective of the studio’s mission.
Events and Brand Activations
I plan and support two or more events each month, ranging from pop-ups and themed classes to brand collaborations and student celebrations. These gatherings create additional opportunities for connection and continue to grow Gro’s presence within the local wellness scene.
The Impact
Gro Yoga now shows up as one cohesive brand, both online and in person. The work has led to steady, meaningful growth rooted in authenticity.
Instagram following increased from 1,500 to nearly 8,000 in four months
Monthly newsletters maintain an open rate of over 40 percent, reflecting strong engagement and a loyal community
Engagement continues to rise through thoughtful content and a refined brand voice
Events draw consistent participation and often include partnerships with aligned local businesses
Gro has become a trusted and recognizable name in the South Florida wellness space, attracting new students, collaborators, and opportunities
The Impact
Gro Yoga now shows up as one cohesive brand, both online and in person. The work has led to steady, meaningful growth rooted in authenticity.
Instagram following increased from 1,500 to nearly 8,000 in four months
Monthly newsletters maintain an open rate of over 40 percent, reflecting strong engagement and a loyal community
Engagement continues to rise through thoughtful content and a refined brand voice
Events draw consistent participation and often include partnerships with aligned local businesses
Gro has become a trusted and recognizable name in the South Florida wellness space, attracting new students, collaborators, and opportunities
