The Challenge
Remix Pilates was entering a competitive fitness landscape where workout options were plentiful and many Pilates studios had started to feel interchangeable. The opportunity was to help Remix carve out a space of its own: elevated yet welcoming, bold but not overwhelming, and unmistakably distinct in both energy and identity.
I joined just before the studio opened, supporting their marketing across events, content, and community strategy. With no built-in audience and a brand-new space, the focus was on building momentum from the ground up by creating buzz, fostering loyalty, and setting a strong foundation for growth.
The Challenge
Remix Pilates was entering a competitive fitness landscape where workout options were plentiful and many Pilates studios had started to feel interchangeable. The opportunity was to help Remix carve out a space of its own: elevated yet welcoming, bold but not overwhelming, and unmistakably distinct in both energy and identity.
I joined just before the studio opened, supporting their marketing across events, content, and community strategy. With no built-in audience and a brand-new space, the focus was on building momentum from the ground up by creating buzz, fostering loyalty, and setting a strong foundation for growth.
The Strategy
Event Production
To mark meaningful milestones, I led the creative direction and promotion for Remix’s Grand Opening and One-Year Anniversary. Each event served as a point of gathering and celebration, complete with curated local partners, thoughtful giveaways, and immersive moments that brought the brand’s energy to life.
Strategic Partnerships
To help Remix extend its roots into the broader wellness space, I curated aligned partnerships with brands that shared a similar ethos. From beverage brands like De Soi and Saint James Iced Tea to nutrition-forward FroPro and fitness brand Pila Barre, each collaboration added a new layer of depth and discovery. Through activations like a run club collab and Haute Spot pop-up, we expanded awareness while keeping the experience grounded in community.
Influencer & Creator Program
I developed and launched Remix’s influencer program, inviting in local creators whose energy aligned with the studio. In exchange for class experiences, creators shared their perspective through social content that felt personal and authentic, helping Remix grow organically in both reach and resonance.
Email & Retention Marketing
I cultivated a consistent communication rhythm through monthly newsletters and automated email flows. Each message was crafted to feel warm and rooted in the studio’s voice—serving as a gentle touchpoint to stay connected, highlight offerings, and guide students deeper into their practice.
The Strategy
Event Production
To mark meaningful milestones, I led the creative direction and promotion for Remix’s Grand Opening and One-Year Anniversary. Each event served as a point of gathering and celebration, complete with curated local partners, thoughtful giveaways, and immersive moments that brought the brand’s energy to life.
Strategic Partnerships
To help Remix extend its roots into the broader wellness space, I curated aligned partnerships with brands that shared a similar ethos. From beverage brands like De Soi and Saint James Iced Tea to nutrition-forward FroPro and fitness brand Pila Barre, each collaboration added a new layer of depth and discovery. Through activations like a run club collab and Haute Spot pop-up, we expanded awareness while keeping the experience grounded in community.
Influencer & Creator Program
I developed and launched Remix’s influencer program, inviting in local creators whose energy aligned with the studio. In exchange for class experiences, creators shared their perspective through social content that felt personal and authentic, helping Remix grow organically in both reach and resonance.
Email & Retention Marketing
I cultivated a consistent communication rhythm through monthly newsletters and automated email flows. Each message was crafted to feel warm and rooted in the studio’s voice—serving as a gentle touchpoint to stay connected, highlight offerings, and guide students deeper into their practice.
The Impact
What started as a brand-new studio with no digital footprint quickly grew into a recognizable name within the local wellness community. Our approach prioritized depth over noise, and it paid off.
Email open rates consistently exceeded 50%, reflecting a highly engaged and loyal audience
Both major events welcomed over 50 attendees, creating meaningful in-person touchpoints that translated into retention
Influencer and creator content continued to grow organically, extending reach without relying on paid media
Strategic partnerships helped position Remix as more than a studio, becoming a touchpoint in the rhythm of the local wellness scene
Google Analytics showed social-driven website traffic up 165% month-over-month after launching social media efforts
The Impact
What started as a brand-new studio with no digital footprint quickly grew into a recognizable name within the local wellness community. Our approach prioritized depth over noise, and it paid off.
Email open rates consistently exceeded 50%, reflecting a highly engaged and loyal audience
Both major events welcomed over 50 attendees, creating meaningful in-person touchpoints that translated into retention
Influencer and creator content continued to grow organically, extending reach without relying on paid media
Strategic partnerships helped position Remix as more than a studio, becoming a touchpoint in the rhythm of the local wellness scene
Google Analytics showed social-driven website traffic up 165% month-over-month after launching social media efforts
