The Challenge
PureFire Yoga had a strong in-studio presence and loyal community, but lacked consistency in their digital communication and new student onboarding. With the recent opening of a second location, it became even more important to create a cohesive experience across both studios. They needed a more intentional and personal way to welcome new students, increase retention, and support ongoing programs like teacher trainings, pop-ups, and workshops, while keeping the voice of the brand warm and consistent throughout.
The Challenge
PureFire Yoga had a strong in-studio presence and loyal community, but lacked consistency in their digital communication and new student onboarding. With the recent opening of a second location, it became even more important to create a cohesive experience across both studios. They needed a more intentional and personal way to welcome new students, increase retention, and support ongoing programs like teacher trainings, pop-ups, and workshops, while keeping the voice of the brand warm and consistent throughout.
The Strategy
Email Automations and Student Journey
I created a full suite of email automations that guide students through every stage of their journey. From the first welcome message to re-engagement touchpoints, each email is written in the voice of PureFire’s co-founder to feel personal and aligned with the studio’s energy. These flows are designed to build connection, increase retention, and make every student feel seen from day one.
Content and Collateral Design
I design digital and print graphics for workshops, events, trainings, and in-studio announcements. Every piece is created to reflect the elevated, empowering aesthetic of PureFire, while still being functional and easy for the team to use across locations.
Website Strategy and Updates
I support ongoing updates to the PureFire website, building custom landing pages for key programs like BURN training, retreats, and teacher training. These pages simplify the experience for students, while keeping the visual identity of the brand strong and cohesive.
The Strategy
Email Automations and Student Journey
I created a full suite of email automations that guide students through every stage of their journey. From the first welcome message to re-engagement touchpoints, each email is written in the voice of PureFire’s co-founder to feel personal and aligned with the studio’s energy. These flows are designed to build connection, increase retention, and make every student feel seen from day one.
Content and Collateral Design
I design digital and print graphics for workshops, events, trainings, and in-studio announcements. Every piece is created to reflect the elevated, empowering aesthetic of PureFire, while still being functional and easy for the team to use across locations.
Website Strategy and Updates
I support ongoing updates to the PureFire website, building custom landing pages for key programs like BURN training, retreats, and teacher training. These pages simplify the experience for students, while keeping the visual identity of the brand strong and cohesive.
The Impact
PureFire now has a more polished and connected digital presence that reflects the heart of the in-studio experience. Students receive warm, timely communication that feels personal and aligned with the brand, and the studio team has stronger tools in place to promote their offerings.
Automated flows support retention, build trust, and reduce manual outreach
New student onboarding feels intentional and inviting from the very first email
Digital and print assets give the team consistent, branded materials for every event or launch
Website landing pages have helped streamline sign-ups and clearly showcase programs
Both locations now speak with one unified voice, creating a seamless brand experience
The Impact
PureFire now has a more polished and connected digital presence that reflects the heart of the in-studio experience. Students receive warm, timely communication that feels personal and aligned with the brand, and the studio team has stronger tools in place to promote their offerings.
Automated flows support retention, build trust, and reduce manual outreach
New student onboarding feels intentional and inviting from the very first email
Digital and print assets give the team consistent, branded materials for every event or launch
Website landing pages have helped streamline sign-ups and clearly showcase programs
Both locations now speak with one unified voice, creating a seamless brand experience
